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Is Social Media Killing Social Media?

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With everyone trying to “get in” on the social media bandwagon, will the influx of unprepared and mismanaged social media programs and millions of nonsense postings deter people from using them?

Let’s discuss the first issue, unprepared and mismanaged social media programs.  Seems like everyday another program pops up.  Either a new one with new functionality or a new one trying to make a current program you are using more functional.  It is way to confusing.  Then you finally sign up to find out it sucks and no one is using it anymore.  By the end of the month you are now a member of 15 sites that you no longer visit. 

Another problem with these programs are their capabilities and capacities.  It frustrating as hell to sign into a program only to find the program is down.  It seems like people are creating programs with no vision or plan.  They are building the program and then waiting to see if it works and what it evolves into.  This isn’t necessarily a bad idea (let the people decide what it will be become), however you have to be ready and adapt accordingly.  You see an influx of users, immediately expand.  You see the users starting to complain for more functionality, immediately create this functionality.  The current programs are not scalable nor are they ready for change due to poor planning.

Second issue is the actual content being posted.  I will admit, sometimes I post a comment or blog about something that will not interest 99.9999% of people.  I am talking about the people the post just to post over and over.  There are millions of them.  These posts show up in search results or end up getting read because I clicked to follow them on Twitter, but didn’t realize they never have anything to say.  I end up unfollowing, but it still wasted my time and I just end up following someone else hoping for some real conversation.

I think time is the key to all of this.  When you think about it, how many hours a day do you spend on blogs, twitter, and other sites?  Out of those hours, how much time was wasted because you got absolutely no beneficial information at all?  This is why social media will end up killing itself.  There is still no real definition of what social media is and is not, no definite way to track ROI on the time you are spending on these sites, and it is growing so fast there is no way to filter out useless information and prevent thousands of broken programs from being created.

Britekite, Twitter, and all of these are great, but unless a company gets out there and defines social media and brands itself as the leader, I am not sure the social media hype will be around much longer.  Unless this happens, my prediction is in a few years people will revert back to reading trusted forums and blogs and that is about it.  It is much easier and much less time consuming for me to go to SearchEngineWatch.com and read posts from Nathania Johnson then to read 20 blog posts and go to 10 social media sites.  Let someone else filter out the junk and post the quality information you are looking for.  It is kind of the theory behind “The 4-Hour Workweek,” by Timothy Ferriss.  People will start to outsource their information gathering.


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